Our Philosophy
Working Around You
Belief Structure
We serve a broad spectrum of clients, each with unique requirements that no single “formula” could adequately address. However, we have established a valuable set of general guidelines to govern our work with your company. These guidelines have been honed over more than two decades of experience and are continually refined based on customer feedback. Many of our competitors have adopted similar practices, a testament to the effectiveness of our approach.
Longer Productions
Please Hold Canada advocates for extended production lengths, not under the assumption that callers are kept on hold for prolonged periods, but for several strategic reasons:
- Enhanced Caller Experience: In instances where hold times are above average or when a call involves multiple hold segments, a longer production helps ensure that there is no repetition, maintaining a fresh and engaging caller experience
- Diversity for Repeat Callers: With more extensive productions, repeat callers are likely to hear different segments on each call, which keeps the content engaging and prevents monotony
- Comprehensive Content: Longer productions provide the opportunity to include more detailed information, allowing businesses to communicate effectively and comprehensively with their audience
- Time-Sensitive Messaging: Extended productions offer the flexibility to broadcast messages tailored to specific times of the day, enabling targeted communication that aligns with caller expectations and business needs
Unlimited Messaging
It is important that your company is given an opportunity to present to their callers the widest possible spectrum of information.
By offering a minimum of 8 short message units on each production, our scriptwriters can maximize each script’s potential to meet your goals.
Music
Together with your company, we will identify demographically appropriate music and design our production dependent upon the average length of time callers are kept on hold. For example, 20-25 second music breaks between messages if the “hold time” is longer than average, and 15-20 seconds for an average hold time.
Each production is comprised of different but appropriate music beds. This allows for variation and interest retention on the part of the caller. Our music is precisely edited, allowing for smooth professional sounding transitions, with no amateurish fade-outs or cutoffs.
Style
Our productions are characterized by a soft sell approach, informative content, image enhancement, and educational cross-promotion of products. With over two decades of experience in this field, we have learned that aggressive “hard sell” tactics, as well as “cute” or “gimmicky” approaches, tend to diminish a client’s professional image. Our understated style is immediately recognizable and speaks to the quality we bring not only to our own brand but also to that of our clients.
Voice TalentS
Nearly three decades ago, we pioneered the use of multiple voice talents in each Message On Hold production—a practice many competitors have since attempted to replicate. We are committed to offering your company extensive variety in each recording, whether it involves female/male, male/male, female/female, or male/female voice combinations. This approach not only captures and retains listener attention more effectively but also ensures that each new production remains engaging and dynamic.
